Riya Sen

Born :- 24 January 1981


Occupation :- Model, Actress


Career :- Riya became a popular model when she appeared in numerous music videos for songs by popular singers, including Falguni Pathak's Yaad Piya Ki Aane Lagi (alternative title: Chudi Jo Khankayi), Asha Bhosle's Jhumka Gira Re, Jagjit Singh and Bhosle'sJab Samne Tum and Kahin Kahin Se, Lata Mangeshkar, Bhonsle and Singh's Dil Kahin Hosh Kahin, Sonu Nigam's Jeena Hai Tere Liye and Shaan's Sutta Maro. She shot for her first music video, Yaad Piya Ki Aane Lagi, at the age of sixteen. This led to her being identified primarily as a performer for music videos early in her career, an image she aimed to shed in 2005. Riya has appeared on several magazine covers, including Femina, Elaan, Man's World, Gladrags, Savvy and Indian versions of Elle, Maxim and Cosmopolitan, as well as on the ramp of major fashion shows like Lakmé Fashion Week (2005–07) and Wills Fashion Week (2006–2007). She participated in fashion shows along with her elder sister, Raima Sen.Besides modeling, Riya has ventured into the advertisement world as well. A high point of her modeling career came in 2006, when she became the soft drink, Limca's brand ambassador, replacing Deepika Padukone. Her other notable assignments include Colgate, Dabur Vatika, Reliance Industries, Cadbury Dairy Milk Chocolate, and Nirma.
In 2004, she was featured partially nude in leading Indian photographer Dabboo Ratnani's annual calendar, which is a major happening in the Indian glamor industry. According to Daboo, "Her mother saw it much later, after the calendar released. She thought it was too sexy, and Riya shouldn't have done it. But the response to the photograph was superb. Riya was so thrilled that for her next ad campaign, she asked me to light her up like I did in this." A career highlight for the model, it led to a three year contract with Ratnani to feature her on his annual calendar. She is the only female face to be featured on the calendar in five consecutive years (2003–07).
Riya first appeared as a child artist in the film Vishkanya in 1991, where she played the role of the young Pooja Bedi. At the age of 18, she did National Film Awards winning director Bharathiraja's Tamil film, Taj Mahal (2000), which did not achieve commercial success. She was scheduled to make her Bollywood film debut in Love You Hamesha, opposite actor Akshaye Khanna; however, the film was stalled, and she finally made her debut in N. Chandra's Style in 2001. This low-budget sex comedy was the first commercial success in over a decade for the director. A launch pad for Riya, cast in the female lead along with fellow-newcomers,Sharman Joshi, Sahil Khan and Shilpi Mudgal, the film pioneered a trend of commercial success for small budget films in India. Riya and the second female lead of the film were replaced by aspirant actresses Sunali Joshi and Jaya Seal in Xc'.
Her next success was Jhankaar Beats, a comedy revolving around the music of legendary composer R D Burman, which saw her playing a small and glamorous role alongside Shayan Munshi, Juhi Chawla, Rahul Bose, Rinke Khanna and Sanjay Suri. Produced by Pritish Nandy, publishing director of The Times of India, the film was made on a budget of Rs. 25 million (US$525,000), marking the sixth in a row of small to medium budget films made by Pritish Nandy Communications (PNC). Despite being part of a wave of offbeat films that mostly failed to make an impact at the box office, it drew public attention upon its release, which led to a commercial success among a restricted audience targeted by a selective release in twenty cities. It was one of the first films made in Hinglish, a mixture of Hindi and English. In 2005, she starred in Shaadi No. 1, which had no female lead. This comedy, based on the theme of modern marriage, was directed by David Dhawan, a renowned film director from this genre.
Although films like Style and Jhankar Beats succeeded commercially, most of her later films have generated less revenue. A number of them remained unfinished. While many of her appearances have been item numbers and cameos, few of her leading roles have been in low-budget films. Though she had small roles in Dil Vil Pyar Vyar (2002), Qayamat (2003) and Plan (2004), attention was drawn to her item numbers in all three, especially the one in Qayamat that featured her in a bubble-bath. Besides this, she performed another item number in James (2005) on director-producer Ram Gopal Varma's behest, who has a history of casting aspirant actress-models like Sameera Reddy, Isha Koppikar and Koena Mitra in similar roles. Furthermore, she took part in a dance number for Sajid Khan's Heyy Babyy (2007) that featured several mainstream Bollywood actresses.



Film -


Vishkanya
Taj Mahal
Good Luck
Style
Dil Vil Pyar Vyar
Saazish
Qayamat: City Under Threat
Jhankaar Beats
Dil Ne Jise Apna Kahaa
Plan
Arasatchi
Ananthabhadram
Shaadi No.1
Tum.. Ho Na!
James
Silsiilay
It Was Raining That Night
Apna Sapna Money Money
The Bachelor
Rokda
Love You Hamesha
Heyy Baby
Nenu Mekku Telusa..?
Heroes
Zor Laga Ke.. Hayya
Love Khichdi
Paying Guest
Benny and Babloo
Abohoman
Noukadubi/Kashmakash
Krrish 2




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